Social Media: A Double-Edged Sword

Social Media: A Double-Edged Sword
 Dr. Upasana Sarma

 In today’s modern life where social media has been a part and parcel of today's society, it has transformed in its own ways both good and bad. It has completely changed the nature of interaction, relationships and the way information is acquired. With the development of social media networks, people from different regions and cultures now can communicate and experience things that they would otherwise have to travel to accomplish in person. Such worldwide integration has made the world more connected and enhanced the level of tolerance among people. Another role of social media is to facilitate dissemination of information. The news, current topics, and educational materials could be passed around almost instantly so as to keep individuals appeased with reality and happenings around them. But this kind of swiftness with which information is spread has also contributed to the spreading of confusion and misinformation, which may pose a grave threat to the individual and wider society. In this context, social media has created a really unique platform for social communities. Online communities born from common interests, hobbies, and ideologies have thrived on these very platforms, creating a feeling of belonging and support for individuals who feel alienated or marginalized. On the contrary, they may cause social media overusers to feel lonely and apart from others as these individuals constantly compare their existence with others who appear to be living an amplified version of a life in their very curated life online. Undoubtedly, today social media is the single most powerful thing possessing tremendous economic leverage. It has entirely transformed marketing and advertising, allowing complete domination by the businesses over the marketplace and revenue generation. It has also opened up job opportunities for social media influencers, content creators, and digital marketers. However, with the advent of social media, concerns about privacy and data security arose, putting personal information divulged online at the risk of malicious exploitation. Correspondingly, social media has emerged as a crucial platform for social and political activism. It has helped the public mobilise, raise awareness, and support whatever causes they are passionate about. However, the media provides a social arena that allows abuse through cyberbullying, whose goals may have been addressed, causing injury and emotional suffering for the alleged victim. In order to benefit from the rewards of social media while reducing its hazards, it is crucial to maintain equilibrium. Fixing screen time hours, choosing our content intelligently, and participating in a variety of activities throughout the world, would embrace digital connectivity while still enjoying life. Social Media and Students: Social media presents a double-edged sword for students. While it may prove a valuable aid for academic and personal development, its utility is thoroughly dependent on its responsible use. Social media offer students several benefits. For example, these include peer-to-peer learning, cooperation with group projects, and sharing of academic knowledge. Also, it provides skill development, helping students develop critical thinking, communication skills, and digital literacy. Finally, effective use of digital social media can improve students' employability by establishing an online presence through active networking with professionals, exploration of career paths, and familiarization with students' fields. However, students need to embrace responsible usage of social media - by ensuring that not only are the benefits of social media harnessed but also the likely risks are mitigated. Students can set limits on social media time - designated slots for its use - setting up a balance between online and offline time. They must also keep at least a base level of awareness regarding what they post and read. If they do choose to publish things on social media, students should try to publish things that are of good quality rather than many things. Protecting privacy should be of utmost importance; just as other people should protect their private lives emphatically, they should share their private information on a carefully limited basis, use stronger passwords, and engage in privacy settings. Also, digital citizenship - that is, interacting nicely online and avoiding cyberbullying, hate speech, and online harassment - is essential in cultivating a conducive online environment. Taking occasional breaks from social media use can recharge the students, bolster their concentration, or do them good with other chores and wholesome activities. To summarize, social media is a complex and multifaceted phenomenon with both positive and negative impacts on individuals and society. Understanding its advantages and disadvantages will help students to maximize its potential while minimizing its risks.

 Dr. Upasana Sarma Lecturer (Mechanical) 
Assam Engineering Institute, Chandmari, Ghy-03
Published in AEIAN 43 Edition 2023-24    Page No 70